Raluca, HR SaaS Co-Founder

300 followers, and a platform that needed candidates

Raluca, co-founder of RMT Labs, came to us wanting to start on social media for one concrete reason: bring more candidates to Skillbourg, the recruiting platform she and her co-founder built to challenge LinkedIn.

The account was sitting at 300 followers. There was no content operation behind it, and no spare founder time to build one.

Talk about the candidate’s problem, not the product

The objective was candidate supply, so the content had to be aimed at candidates and at what actually worries them: what a CV gets judged on, what a role really pays, whether a market is worth moving for.

The constraint was time. Whatever we built had to turn a few hours into a full month of content, or it would not survive contact with a founder’s calendar.

One hour of discovery, four pillars, thirty scripts

It started with a single hour. One conversation to pull out the business, the market and the expectations, which was enough raw material to build everything else on.

Then the benchmark: a teardown of the top performing creators in the niche, and four content pillars drawn from what it showed. Every pillar anchored on a candidate pain point rather than a product feature.

From there, the scripts. The hook structures already proven in that niche, applied to Raluca’s own expertise, at one video a day for thirty days.

Production was batched into one filming session every three weeks, which turns roughly three hours of the founder’s time into a month of content. We film on professional cameras with a full setup, so the footage is studio quality before it reaches the edit, and the edit gives it the pace the format needs.